Jim Sweeney, Author at Sweeney - Page 8 of 53

What if the Traditional Agency Review Process Was All Wrong? Say it Ain’t So, Joe.

Jim Sweeney

Greg Creed, CEO of Yum! Brands, Is Either an Idiot or a Genius, But He’s No KFC Chicken.

Jim Sweeney

Building A Better Brand One Personal Banker At A Time.

Jim Sweeney

Campaign Development: What Comes First, Media, Strategy or Creative?

Jim Sweeney

Top 3 Signs It’s Time To Look For A New Job.

Jim Sweeney

Working with Millennials, Whatever That Means.

Jim Sweeney

If New & Improved, Better, Faster, Cheaper and More Actually Work, Does That Mean Consumers Are Idiots?

Jim Sweeney

If You Think “Pimpin’ Ain’t Easy,” Try Being a CMO.

Jim Sweeney

OMG, Mark Zuckerberg Is Such an Idiot.

Jim Sweeney

The Most Successful CMOs Adhere To The “Rule of Two”

Jim Sweeney