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When To Announce a New Consumer Product
Jim Sweeney
A Marketing Initiative Worthy of Our Involvement
Jim Sweeney
Where’s the Balloon Boy When You Need Him?
Jim Sweeney
Establishing a Spokesperson as an Expert
Jim Sweeney
Sometimes You Just Need to Press the Flesh
Jim Sweeney
Monitoring Media Coverage
Jim Sweeney
Comparing Email to Direct Mail
Jim Sweeney
The Wind of Change is Blowing. Well, Something Blows.
Jim Sweeney
2010 Marketing: Go Cheap or Go Home?
Jim Sweeney
Best Days and Times to Distribute Email
Jim Sweeney
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