Falling in Love: How Companies Market to an Emotion

Ah yes... Valentine’s Day. For some people, this is a day celebrating love and romance but for others, it’s just a reminder of how single they are. Whatever the case is, we can all agree that all of the marketing around the holiday is very similar- colors of red and pink, people in relationships, and lots of chocolate, flowers, and jewelry.

Falling in Love: How Companies Market to an Emotion2025-11-18T16:25:18+00:00

More, More, More… a Valentine’s Day Mantra

Love is in the air… and so are gifts! According to the National Retail Federation, last year U.S. consumers broke records on Valentine’s Day with $20.7 billion in spending. Does that mean more people are in romantic relationships than ever before?

More, More, More… a Valentine’s Day Mantra2025-11-18T16:30:01+00:00
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