Influencer marketing isn’t a buzzword anymore. It’s a business strategy. But as many brands scramble to partner with anyone holding a ring light and a discount code, they miss the forest going straight for the follower count. Successful influencer marketing doesn’t always hinge on who’s trending.
Last month, I attended the 2019 Internet Summit Conference in Raleigh, North Carolina with a fellow coworker. Digital marketing as we know has made a notable impact in the marketing industry and continues to change daily. However, brands who have embraced digital, like Wendy’s and their social media, continue to show results and prove why you should not be the last one to hop on this bandwagon.
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