Influencer & Social Marketing

Influencer and social marketing that builds connection and credibility

Influencer and social marketing help brands connect with audiences in authentic, relevant ways. Sweeney helps organizations develop and execute social and influencer strategies that build awareness, drive engagement and strengthen brand trust.

Our approach combines strategy, storytelling and platform expertise to ensure your brand shows up in the right places with the right voice.

We know what you’re up against

Influencer and social marketing challenges often arise when:

1
Content lacks consistency or a clear voice
2

Influencer partnerships feel transactional rather than authentic
3

Platforms and algorithms change faster than teams can adapt
4

Engagement does not translate into meaningful business impact
5

Social efforts are disconnected from broader marketing strategy

Our approach

We help organizations build meaningful connections through influencer and social marketing programs that are strategic, authentic and aligned with business goals.

Strategy & planning: Define your presence

Strong social and influencer programs begin with a clear strategy. We define how your brands should show up across platforms and identify the voices that can amplify your message. What we define:

Audience insights and platform selection
Content strategy and brand voice
Influencer identification and partnership approach
Campaign goals and performance benchmarks

Content and collaboration: Bring your brand to life

With a strategy in place, we develop content and partnerships that reflect your brand and resonate with your audience. Execution may include:

Social content creation and content calendars
Influencer partnerships and creator collaborations
Campaign concepts and activations
Platform specific content across channels

Every piece of content is designed to feel natural to the platform and authentic to the audience.

Engagement and growth: Build momentum

Social and influencer marketing require ongoing interaction and refinement. We manage engagement and optimize content to strengthen relationships and grow your audience. This includes:

Community management and audience engagement
Influencer relationship management
Content performance analysis and adjustments
Ongoing campaign optimization

Measurement and insights: Connect engagement to impact

Engagement alone is not enough. We track performance and translate activity into insights that connect social and influencer efforts to business outcomes. This includes:

Performance tracking across platforms
Analysis of engagement, reach and conversions
Insights to refine content and partnerships

Strong social presence and creator partnerships also support brand visibility, helping your content appear across social platforms, search results and AI driven discovery.

Proven influencer and social marketing success

A huge thank you for helping us through a successful opening. The team was all-star, waking up early and rocking it with broadcast.”

Abigail Knoff | Senior Manager of Brand | Shake Shack

We look forward to continuing our wonderful relationship with Joann and Sweeney and will definitely be in touch soon.”

Taryn Mohrman | Lifestyle Director | Woman's Day

Why brands trust us for influencer and social marketing

40 years of marketing experience, continuously evolving with social platforms and creator ecosystems
Strategic approach to influencer partnerships and content development
Ability to balance brand voice with platform authenticity
Experience across B2B, B2C and B2G organizations

Influencer and social marketing insights

Influencer and social marketing work

Let’s talk

Influencer & Social Marketing

We know what you’re up against

Our approach

Strategy & planning: Define your presence

Content and collaboration: Bring your brand to life

Engagement and growth: Build momentum

Measurement and insights: Connect engagement to impact

Proven influencer and social marketing success

Why brands trust us for influencer and social marketing

Influencer and social marketing insights

Your Personal Brand is Your Most Valuable Asset

Small Voices, Big Impact: Why Micro-Influencers Are Winning in 2025

The Three Rs of Influencer Marketing

How I (a Millennial) Got Influenced to Try Press-on Nails

Are Journalists Leaving X?

Find fulfillment in your newsfeed: Instagram accounts worth following

3 Factors That Led To Instagram’s Decline

Is the Instagram Post the New Poster?

Where Are Your Key Influencers Hiding?

Influencer and social marketing work

Zero Latency

Juno AI

Shake Shack