Parent category for all new misc. topics that don’t fit into a service or industry + old content.
Ann Taylor Loft recently issued an invitation to bloggers to preview the retailer’s summer collection, rewarding bloggers who posted about the new line by including them in a gift card drawing. Was Ann Taylor Loft in compliance with the new FTC blogger regulations?
Apparently the toy industry has come along way since bikes, roller skates and Barbie dolls with its first app-enabled toy. This Sunday Wild Plant Entertainment will be introducing the Spy Video Trakr, a remote controlled robot that features a night vision video camera, speakers, a microphone and a route-mapping feature, at the American International Toy Fair.
As I read the headlines in the New York Times this morning, my head began to shake left-to-right, then it began rattling uncontrollably until it finally popped off. What in the world is going on out there? Have we lost our sensibilities?
Why are web site landing pages important, and when do I need to create one? _______________________________________________________________ By Jennifer Manocchio By definition, a landing page is a web site that a visitor “lands” on when he or she clicks on an online banner advertisement, a search-engine result, an email or a pay-per-click advertisement. The purpose is threefold.
Just yesterday, my co-workers and I were discussing spring cleaning and if there are any real miracle products out there that save time. My co-workers laughed at me when I mentioned The Pumie – a pumice stone for your toilet bowl. One day I was having a hard time getting the rings to come off the inside of our toilets. I was scrubbing and scrubbing. Then I remembered one of our clients – The Housekeeping Channel – had recommended the Pumie to a media outlet, and I thought I would give it a shot. Luckily, my local grocery store carried the Pumie, but it was never something I would have found on my own.
Among my favorite and most vivid schoolboy memories is Valentine's day. With barely an effort I can still conjure up the fresh smell of chalk and chocolate, and the joyful sounds of giggling girls and tortured boys as we all sorted through and passed out our Valentine cards.Sure, it was a holiday created and perpetuated by the greeting card companies, but who cares?
How can I ensure that my blogger relations efforts are in compliance with the new FTC guidelines? _______________________________________________________________ Kayleigh Fitch, blogger relations expert While the FTC’s updated Guides Concerning the Use of Endorsements and Testimonials in Advertising can be complex and difficult to understand in entirety, there are specific and clear guidelines a marketer should be aware of when promoting products and services through blogger relations.
Besides my own garden, I don’t purchase organic produce because I’m never sure what organic produce is worth the increased cost (I’m a pretty frugal shopper). I have read many articles about this topic, including one article that said if the produce has a thick skin then it is lower in pesticide residue. However, that doesn’t seem to be 100% accurate.
Life is full of choices.Pepsi or Coke? Salad or pasta? Boxers or briefs? Compact or utility vehicle? Answer it or let it roll over? Go out or stay in? Take the over or the under? Call or send an e-mail?
Do publicity and media relations tactics like news releases and media coverage support organic search engine optimization?
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