Joann Fabric & Craft Stores
INTEGRATED MARKETING
For more than 75 years, JOANN has inspired creativity in the hearts, hands and minds of its customers. From a single storefront in Cleveland, Ohio, the nation’s category leader in sewing and one of the fastest-growing players in the arts and crafts category has grown to include 855 stores across 49 states and an industry-leading e-commerce business.
Sweeney worked hand-in-hand with JOANN for years to develop engaging marketing
campaigns, support grand openings across the country and launch notable products. We built an influencer relations program and JOANN’s Creative Spark blog from the ground up. We established meaningful relationships with national media like HGTV, Family Circle and Parents magazine. We engaged social media followers. But most of all, our work continued to inspire creativity and strengthen customer, influencer and media relationships. Here are just a few of our favorite campaigns.
articles placed
M
earned media
impressions


%
increase
in sales
M
impressions

media outlet
meetings
media requests fielded
meetings
hosted
editor
meetings
markets
reached
on-air
appearances
secured
M
earned
media
impressions
Industry
Recognition

Silver
Community Relations
North Carolina Chapter, InSpire Awards

Finalist
Best Digital Brand Marketing Campaign

Finalist
Best Digital Brand Marketing Campaign

Silver
TV Campaign
Media Relations Awards