Win More Government Contracts

Whether you are a private business marketing to the public sector – Fed and SLED – or a government agency marketing to constituents, Sweeney delivers 40 years of proven experience in the government space.

Tell us about your public sector goals.

Get results

Achieving visibility, connecting with target stakeholders and making a market impact begin with choosing the right partner. Sweeney delivers four decades of proven experience, to help you focus on effectively positioning your brand for optimum success.

Proven government marketing experience

Our dedicated government PR practice is SAM-registered to handle the full-range of NAICS codes. And our strategic partnerships with leading government and business organizations, are proof-positive:

Proven government marketing solutions

Sweeney is a full-service government marketing agency with expertise across the entire marketing journey, from research, strategy planning and brand positioning to campaign execution, results analysis, amplification and optimization.

Market research and strategic planning

Primary/secondary research, persona development, journey mapping, strategy development, testing and optimization.

Internal culture and communication

Employee research, employee communications, culture-building events, print and video newsletters, presentations, training, meetings and roadshows.

Branding

Brand strategy, brand architecture, naming, messaging, identity development, design and brand marketing.

Thought leadership

Strategy, white papers, presentations, publicity and media relations, speaking engagements, awards submissions, podcasts, webinars, conferences and board members.

Content writing and design

Fact sheets, infographics, social posts, headers, brochures, spec sheets, newsletters, videos, animations, trade show and event exhibits/signage and handouts.

Public relations

Strategy, corporate communications, product marketing media database development, publicity, media relations, media tours, media events, feature stories and reporting.

Creative and design

Campaigns and projects, graphic design, digital design, website design, social content, advertising, photography, video, animation, printed collateral, environmental design, signage and way finding.

Digital marketing

Social media, email marketing, online advertising, SEO, lead generation, content marketing and mobile marketing.

Government marketing FAQs

Sweeney uses its 40 years of government PR experience to help organizations clarify and document their priority goals, develop impactful brand identity and positioning, design and execute strategies that build visibility with target audiences, engage stakeholders and achieve sales growth.

Yes. Sweeney has experience across all levels of government, including Fed and SLED markets, so whether you are marketing to the Department of War or you are a municipality seeking to change behavior in your community, we have the experience and capability to support your needs.

Sweeney specializes in helping organizations create, focus and refresh their brands, then build visibility, preference and loyalty among target audience — both in the government and commercial sectors.

Sweeney helps organizations to identify, document and establish areas of expertise and authority, and build visibility for that reputation through media coverage, speaking opportunities, social content, presentations, awards participation and more.

The first step in every marketing journey requires a deep discovery process, employing audits and surveys to understand strengths, weaknesses and opportunities. Subsequently, the strategic planning process enables us to identify target audiences and critical goals, establish strategies, tactics and timelines, and formulate budgets to fuel campaigns.

We possess deep expertise working in the tech, software and aerospace industries, including marketing partnerships with BAE Systems, Conduent, eSimplicity, Four Inc., OneArc, Globalstar, Secure Compliance Solutions and many more.

How Sweeney does government

BAE Systems, Inc.

Integrated Marketing Campaign

Lunar Geographical Society

Brand Identity and Website

Four Inc.

IBM Maximo Campaign

eSimplicity

Branding and Website Creation

Thank you for the branding, storytelling, and website launch! Our folks say we look swanky now. You guys did a great job.”

Nam Nguyen | Co-founder and Chief Operating Officer | eSimplicity
Thank you, Sweeney team, for a stellar job. We are fortunate to have started this working relationship.”
Javier Mendez | Human Resources Director | City of Henderson

I appreciate the Sweeney team members. They are great!” 

Karl D. Johnson | Director of Communications | BAE Systems Maritime Solutions