Four Inc.
IBM Maximo Campaign
Situation
Four Inc., a member of the IBM ecosystem, collaborated with Sweeney’s government marketing team to promote IBM Maximo to three key audiences: Jersey, Virginia and Maryland. The two-month campaign focused on building awareness and securing high-quality leads.
Strategies
Custom messaging and landing pages
Each audience received tailored creative and content to resonate with their specific needs and challenges.
A multi-channel approach
The campaign integrated email, paid LinkedIn ads, programmatic display, Google/Bing ads, organic social and telemarketing
Retargeting and follow-ups
The agency conducted continuous outreach to keep engaged leads warm and move them through the funnel.
Results
Secured leads: We engaged target contacts from Virginia’s and New Jersey’s DOTs and connected them with sales.
Pre-qualified leads: Target customers interacted with ads and emails, creating opportunities for ongoing outreach.
High-engagement prospects: Realized form fills and engaged contacts for potential meetings.
