Jim Sweeney, Author at Sweeney - Page 9 of 53

JC Penney to Pursue the Eternal Dream of Corporate Marketers: Spend Less and Get More.

Jim Sweeney

Can Ron Johnson and Enjoy Enjoy Success? This Time It’s Personal.

Jim Sweeney

If I Was Don Draper, Here’s How I Would Direct My Final Episode.

Jim Sweeney

The Right Way to Measure, Analyze and Report Publicity Results. Part Two.

Jim Sweeney

There’s Only One Right Way To Measure, Analyze And Report Publicity Results. Part One.

Jim Sweeney

Jack Welch Is Right: The Secret To Success Is Being Able To Get Things Done.

Jim Sweeney

A Marketing Conundrum: What Do Yahoo and JC Penney NOT Have In Common?

Jim Sweeney

How Jeff Bezos Is Ruining Everything For Everyone… Except Millennials.

Jim Sweeney

Dash – And By Dash I Mean Run – For The Hills!

Jim Sweeney

What Comes First, Creative Or Strategy? Ask Don Draper and Lou Avery.

Jim Sweeney