Healthcare

Strategic marketing for healthcare brands.

For 40 years, Sweeney has helped hospitals, specialty care providers, health organizations and medical service companies grow with strategic, creative and people-centered marketing that drives measurable results.

We know what you’re up against

Healthcare brands must communicate clearly while maintaining trust and compassion.

  • 1

    Translating complex and sensitive topics into messages people understand

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    Navigating strict regulations and compliance needs

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    Reaching diverse audiences including patients, caregivers and medical professionals

  • 4

    Building trust through consistent and accurate communication

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    Differentiating in a competitive and rapidly changing healthcare landscape

Full service.

Fully customized.

We are a strategic marketing agency that adapts to your needs. Sometimes we serve as the full marketing team. Other times, we integrate with internal departments or provide specialized support. Every engagement uses the right mix of services that best help you achieve your goals, from research to strategic planning, branding, creative, content creation, advertising, public relations, thought leadership, digital marketing and more.

Proven healthcare marketing success

The ribbon-cutting ceremony was a true community affair: local dignitaries, community members and Centers for Dialysis Care leaders joined staff and patients to celebrate the grand opening.

Centers for Dialysis Care celebrated a grand opening event for its East location, the organization’s new headquarters, right in the heart of University Circle in Cleveland, OH.

Drove a 14.5% increase in vaccinations among the targeted population

In 2021, Cleveland MOTTEP, a community-based organization providing health education and transplant awareness, received funding from the CDC Foundation to increase influenza and COVID-19 vaccine confidence and access among underserved populations. The organization partnered with Sweeney to develop a multifaceted, culturally tailored vaccine awareness campaign.

Drove 284 consumers (63.09% new visitors) directly to Diabetic Care Services website

As the only mail-order and online retailer for WaveSense Jazz, a blood glucose meter, Diabetic Care Services used this unique position to promote the meter and drive traffic to www.diabeticcareservices.com. Sweeney invited bloggers to review the meter and distributed product samples with background materials. Bloggers were also encouraged to include links to Diabetic Care Services as the exclusive distributor.

Your team has been an outstanding asset to Centers for Dialysis Care.”

Gary Robinson | President & Chief Executive Officer | Centers for Dialysis Care
Sweeney was eager to assist us with all of our communication and marketing needs and did an excellent job of expanding our marketing efforts”
Linda Kimble | Executive Director | Cleveland Minority Organ and Tissue Transplant Education Program

Why healthcare brands trust us

  • Four decades of experience across healthcare marketing and public relations
  • Proven ability to build trust through clear, empathetic and accurate communication
  • Deep experience across hospitals, specialty care, community health and medical services
  • Long-term client relationships built on responsiveness, collaboration and measurable impact

Healthcare insights

Healthcare work