Centers for Dialysis Care
Grand Opening
Situation
Centers for Dialysis Care has been at the forefront of kidney care, education and support for over half a century. In 2019, the organization unveiled its new, 48,500-square-foot headquarters in University Circle on Cleveland’s east side.
For over a decade, Sweeney has partnered with Centers for Dialysis Care, effectively becoming their external marketing partner. We managed all aspects of the grand opening’s marketing and publicity.
Strategies
Strategic creative
Sweeney crafted a suite of materials to highlight the design and cutting-edge features of the new center, including a detailed gatefold brochure and vibrant event signage.
Photography
We oversaw shoots that capture the essence of the building — from its striking structural elements to the advanced patient-care amenities and inviting atmosphere that define the East location.
Video
To commemorate the grand opening, Sweeney produced a heartfelt video that encapsulated the spirit and celebration of this significant milestone.
Event support
The ribbon-cutting ceremony was a true community affair: local dignitaries, community members and Centers for Dialysis Care leaders joined staff and patients to celebrate the inauguration of the new healthcare haven.
The event featured artwork from the Center’s Creative Arts Therapies Program, music, refreshments and tours of the facility.
Results
The event was an opportunity for patients, healthcare professionals, corporate employees and executives to explore the new premises and welcome Centers for Dialysis Care to the neighborhood.
