Just about the time you accept we are going to have to live with the Trump tariffs, he hits the pause button and makes a few deals. And just like that, we are in Whiplash Wonderland. Or some might say, Never-Never Land.
Either way, two things are certain:
- The volatility isn’t going away any time soon.
- Things might work out fine… or they might not.
So what’s a business to do?
The short answer, as we said in the 60s, is to keep on truckin’ with determination and optimism.
- Keep targeting government contracts.
- Keep your products and services differentiated.
- Keep aligning your brand with government agencies.
- Keep building awareness.
- Keep developing and nurturing relationships.
- Keep bidding on projects.
- Keep doing great work – be effective, efficient and impactful.
And by all means, keep your eyes and ears open. Be ready to pivot at a moment’s notice, but don’t react to everything you see and hear. This is a very loud and visible administration, prone to creating stimulation overload in the marketplace.
Stay calm. Stay confident. Stay the course.
And you’ll stay ahead of the competition who are running in circles, or worse, running for the hills.
