B2G Archives - Sweeney

SH&T acronym described in the blog post

Note to Government Marketers: Get Your SH&T Together

Jim Sweeney

sloth resting on tree branch

The Day the Earth Stood Still… or Just Another Thursday in 2025.

Jim Sweeney

open journal with blank page and pen laying beside it

Marketing to Government with a Tiny List (or No List at All)?

Rachel Lowe

row of scary monster figurines

Marketing to Government Versus Business or Consumer… It’s More Similar (and Less Scary) Than You May Think.

Jim Sweeney

Keep on Truckin' text with cartoon stock market graph running away

Is the Current Stock Market Reversal a Boomerang or a Bangarang?

Jim Sweeney

Brand Visibility Is More Important than Ever… Especially if You’re Marketing in the Government Space

Jim Sweeney

A Real Pain (The Business of Seeking Contracts with the Government… and the Movie)

Jim Sweeney

4 Steps to Find and Choose the Best Government Marketing Agency

Jim Sweeney

A 5-Step Approach for Successful Marketing to Fed and SLED Government

Jim Sweeney

How Much of Your Annual Revenue Should Go to Marketing?

Jim Sweeney