Technology
Strategic marketing for technology brands.
For 40 years, Sweeney has helped technology companies including SaaS, IoT, connectivity, enterprise software and hardware providers grow with strategic, creative and people-centered marketing that drives measurable results.
We know what you’re up against
The technology sector demands clarity, credibility and differentiation.
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Standing out in crowded and fast-moving markets
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Simplifying complex solutions for both technical and non-technical audiences
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Reaching multiple stakeholders including engineers, executives and procurement
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Navigating long sales cycles with consistent messaging
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Demonstrating trust, innovation and security
Full service.
Fully customized.
Fully customized.
We are a strategic marketing agency that adapts to your needs. Sometimes we serve as the full marketing team. Other times, we integrate with internal departments or provide specialized support. Every engagement uses the right mix of services that best help you achieve your goals, from research to strategic planning, branding, creative, content creation, advertising, public relations, thought leadership, digital marketing and more.
Proven technology marketing success
“With its new XCOM RAN offering, Globlstar is now relatively unique in the
industry in that it’s offering private wireless networking customers both dedicated, licensed spectrum and a specialized networking technology to use it.” – Light Reading, Mike Dano, Editorial Director, 5G & Mobile Strategies
At a pivotal point in Globalstar history, the brand turned to Sweeney to help develop the trade show and product marketing materials needed to launch its new private network – XCOM Ran – with the goal of securing 5G private network market share across the globe.
1.3B media impressions, 120K website sessions
In the midst of transitioning its marketing strategy, Enlighted launched two new products: a risk reduction and contact tracing application, Safe, to help reduce the spread of COVID-19 in workplaces, and a smart sensor for ceilings and desks. Working hand-in-hand, Sweeney and Enlighted made an immediate shift to digital marketing when the company had traditionally relied on in-person events and trade
shows.
Why technology brands trust us
- Four decades of experience in technology marketing and public relations
- Proven ability to simplify complex solutions into clear and engaging messages
- Deep experience across B2B, B2C and B2G technology sectors
- Long-term client relationships built on trust, responsiveness and measurable impact
