About Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.

Rose-Colored Glasses For Everyone

Like so many others of my generation, I was raised on and greatly influenced by the Wonderful World of Disney. And I willingly embraced the "can do... anything goes... follow your dreams" approach to life. Of course, I also embraced the Looney Tunes "ehh, what's up doc...

Rose-Colored Glasses For Everyone2025-11-18T16:55:16+00:00

Don’t Let The Facts Get In The Way.

I just came across a Reuters story with the following headline:Making math uncool is hurting America, report saysAs a huge advocate of education and math, I was intrigued. So I began reading the article.

Don’t Let The Facts Get In The Way.2025-11-18T16:55:18+00:00

Crisis. Communications.

Richard (Dick) Fuld, ex-CEO of Lehman Brothers would like to blame the ills of the financial industry on a crisis of confidence.

Crisis. Communications.2025-11-18T16:55:19+00:00

I’m A PC!

You know what really kills me (I mean besides a forearm shiver to the bridge of my nose)? When I read about a company (Microsoft, for example) that pays an agency (Crispin Porter, for example) $300 million for a campaign that turns out to be mediocre at best.Am I jealous?

I’m A PC!2025-11-18T16:55:20+00:00

The Other Other White Meat

In the midst of all our economic woes and political wrangling, I almost lost sight of global warming.But the other night I saw a very entertaining news story about how cow farts are a major contributor to greenhouse gas emissions.

The Other Other White Meat2025-11-18T16:55:21+00:00

Hey Ronald, Welcome to the Party

You know the economy has taken a turn for the worst when you can't afford a cup of coffee.Just as McDonald's was ready to take a final run at the severely crippled and seemingly clueless Starbucks (in the midst of all their troubles, the coffee company has taken time and money to introduce a new, printed newsletter - the Good Sheet), Bank of America steps in (or out as the case may be) and says "no" to the loans the hamburglars so badly want to fund their 14,000 franchise coffee bars.So now the franchisees are scrambling to find other banks with money to support their java jitters.

Hey Ronald, Welcome to the Party2025-11-18T16:55:24+00:00

Blame It On Marketing

In team sports, when things are not going well, there is a standard process that takes place. First you blame the individual players (ideally the overpaid, underproducing ones; they make good targets) and perhaps even replace one or two of the main cogs.

Blame It On Marketing2025-11-18T16:55:25+00:00

Is It Just Me or Is the Sky Really Falling?

For all the goodwill that the Summer Olympics afforded China, I would have to say that allowing 13,000 babies to be hospitalized after drinking tainted milk formula pretty much levels the playing field and dropkicks the country back into the dark ages.

Is It Just Me or Is the Sky Really Falling?2025-11-18T16:55:27+00:00

Microsoft Marketing Madness Part II

I saw it. The new Microsoft "PC" commercial aired last night. It was half over before I realized what it was, but I saw it."I am PC." Are you kidding me?Kirk Douglas saying the memorable line, "I am Spartacus" in this classic 1960 blockbuster became a classic moment because it represented the true dignity and spirit of man.

Microsoft Marketing Madness Part II2025-11-18T16:55:28+00:00
Go to Top