The Other Other White Meat

In the midst of all our economic woes and political wrangling, I almost lost sight of global warming.

But the other night I saw a very entertaining news story about how cow farts are a major contributor to greenhouse gas emissions. Apparently they are far worse than cars and factories.

Who knew?

Well, apparently our neighbors in the Outback knew. In fact, a major report to the Aussie government on global warming has recommended that kangaroos replace cattle and sheep on the daily menu.

“It’s low in fat, it’s got high protein levels, it’s very clean in the sense that basically it’s the ultimate free range animal,” says Peter Ampt of the University of New South Wales’s Institute of Environmental Studies.

And there’s a bonus: kangaroos fart less than cows and sheep.

So, there you have it.

Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.