Jim Sweeney, Author at Sweeney

SH&T acronym described in the blog post

Note to Government Marketers: Get Your SH&T Together

Jim Sweeney

sloth resting on tree branch

The Day the Earth Stood Still… or Just Another Thursday in 2025.

Jim Sweeney

row of scary monster figurines

Marketing to Government Versus Business or Consumer… It’s More Similar (and Less Scary) Than You May Think.

Jim Sweeney

Keep on Truckin' text with cartoon stock market graph running away

Is the Current Stock Market Reversal a Boomerang or a Bangarang?

Jim Sweeney

Brand Visibility Is More Important than Ever… Especially if You’re Marketing in the Government Space

Jim Sweeney

Will the Federal Government Reduce Spending or Simply Steer it Toward Fewer Companies?

Jim Sweeney

Why Your Online Presence Matters More than Ever…

Jim Sweeney

And Now for Something Completely Different than Government Marketing: Investing in Children

Jim Sweeney

Government Employees Are Getting a Bad Rap, and It’s Just Wrong

Jim Sweeney

A Real Pain (The Business of Seeking Contracts with the Government… and the Movie)

Jim Sweeney