Greater Cleveland Habitat for Humanity

Public Relations Campaign

Situation

Sweeney partnered with Greater Cleveland Habitat for Humanity (Cleveland Habitat) in September 2023, marking the start of the ambitious 400 Home initiative with a groundbreaking ceremony.

Since then, Cleveland Habitat has relied on Sweeney for strategic publicity and media relations; we’ve helped to amplify awareness, promote home installations, highlight community events and share inspiring stories.

Strategies

Pitch and news release development

We constructed news releases and media pitches on a wide range of topics.

Media database creation

Sweeney updated and refined Cleveland Habitat’s media database and developed a targeted public relations strategy.

Media relations

We handled media follow-ups and coordinated interviews, and cultivated meaningful connections with area reporters.

Influencer relations

Sweeney connected local influencers Cleveland Vibes with Cleveland Habitat. Cleveland Vibes produced a one-minute reel showcasing the products that the ReStore has to offer.

Event and blog support

Sweeney grew awareness for the 2025 Cleveland Habitat Walk/Run/Mosey event, and assisted with writing relevant blog posts.

Results

142.8M

Media impressions

Media placements

You are awesome to work with and so good at what you do. I look forward to continuing our relationship.”

Peggy Sobul | Chief Development Officer | Greater Cleveland Habitat for Humanity

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