Cordura
Integrated Marketing
Situation
Cordura develops some of the most durable fabrics available, and seeks to increase awareness among designers, managers, textile mills and consumers about the benefits of its fabric technologies.
As Cordura brand’s agency of record, Sweeney develops and implements globally integrated marketing campaigns to establish Cordura brand as a thought leader, increase awareness and drive sales leads.
Strategies
Digital advertising
Sweeney oversaw media planning and buying across a number of influential trade and consumer websites.
Sales collateral
We created sales presentation materials as needed with a focus on telling the brand story.
Email marketing
We developed internal and external email campaigns to support trade shows, product launches and more.
Video
We managed marketing strategy results in a comprehensive monthly dashboard, and conducted quarterly meetings to present assessments and strategy recommendations.
Results
Over time our comprehensive strategies achieved exceptional results across the board.
1.5B
Social media impressions
1M
Website page views
2,600
Website leads
