Technorati Profile...
About Jim Sweeney
Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.When is an App Not an App?
When it is useless.As a member of the exclusive brotherhood and sisterhood of iPhone users (iPu), I can not even begin to extol the virtues of my iPhone. So I won't.Instead, I would like to direct your attention to the insanity of the world we live in.My brother Shawn recently invested in not one, but two iTouch devices - one for him and one for his wife.
Standard Services, Set Prices, Same Old Results
What's that quote from Lewis Carroll? If you don't know where you are going, any road will get you there.Indeed.If you order a double cheeseburger at McDonalds, it cost a dollar (more or less now that Mickey Ds is testing a new pricing structure).
What Goes Down, Must Come Up.
If it's not a law, it should be. It hardly seems fair that gravity on Earth is just a one-trick pony.But this is reality, so we have to deal with it... even when it sucks; like this:According to the National Retail Federation, retail industry sales for December, which exclude automobiles, gas stations and restaurants, declined 2.2% unadjusted when compared to 2007, and decreased 1.4% seasonally adjusted from November.
It’s Not the Size of the Dog in the Fight…
I saw Mr. Barack Obama being interviewed by Mr. George Stephanopoulos over the weekend (is anyone named John Smith anymore?). Let me say first that these are two very cool customers. In addition, and no less significant, these are two guys with clear agendas.
A Prosperous New Year?
But February made me shiverWith every paper I'd deliver.Bad news on the doorstep;I couldn't take one more step.It's there, all around us. Bad news about the economy is easier to get than the winter flu. Take this little gem, for example:The Conference Board Consumer Confidence Index declined to a new all-time low in December.
The Top 10 Things I am Grateful for in 2008.
I probably should have done this three weeks ago, but I wanted to get as close to the end of the year as I could. Anyway, here goes:10. Nearly 123 million Americans voted in the 2008 presidential election. Hip-hip-hooray.9. The Cleveland Indians comeback.
Marketers Could Learn A Lesson or Two from Coach Wooden
Some say John Wooden is the most influential, if not the greatest coach of the 20th century. At 98, he is definitely one of the oldest living coaches from the 20th century.Mr. Wooden is most notable for his success as the coach of UCLA's championship basketball teams from 1948 to 1975 (from 1946-1948 he was the coach of Indiana State, where he racked up a 44-15 record).
Goodnight Denny Crane
The funny thing about Alzheimer's Disease... Oh, wait, there isn't anything funny about Alzheimer's Disease. In point fo fact, it is the only thing about Boston Legal that was not funny.The idea of Denny Crane finally being taken down by an invisible foe was painful and sad.
He’ll Just Buy $2000 Worth of Ugly Suits!
Something about the big 3 automakers going to Congress today with their collective hats in hand reminded me of an old story.Once upon a time (in the early '80s) I was a Vice President and Public Relations Manager for Griswold-Eshleman, a very prominent ad agency headquartered in Cleveland (with offices around the world).