Zero Latency
Event Marketing
Situation
In February 2022, Cleveland got a sneak peek at the the area’s first “free roam” virtual reality arena. Zero Latency at BOSS VR Arena premiered as one of only 11 VR gaming arenas in the U.S.
Zero Latency at BOSS VR Arena tapped Sweeney to elevate this revolutionary gaming technology by engaging media and influencers in a virtual world unlike any other.
Strategies
Influencer engagement
Sweeney conducted research and targeted outreach to find Cleveland influencers who were up for the challenge.
The right media
We encouraged media contacts to get out of the newsroom and into the VR arena to experience the game first-hand.
Results
13M
Media impressions
109K
Followers reached
28
Campaign social posts
6
Influencers secured
