Juno AI
Product Launch
Situation
Juno, an Acuity Brands company, was entering the smart home tech market with the launch of an innovative family of smart downlights – including the flagship product Juno AI Speaker Light with Alexa Built-In. This was the company’s first high tech home product targeting two new audiences for the brand – consumers and home builders.
The agency designed and deployed multiple campaigns from teasing audiences at the new CES show to engaging home tech aficionados, home builders, media and influences during the official launch campaign. Our ultimate goal was to introduce and build brand for Juno AI among both the consumer and trade audiences.
Strategies
Building awareness with earned media
From national tech media to building trades, the media raved about this new, innovative product.
Featured coverage included: TechCrunch, The Verge, Android Police, GadgetFlow, Qualified Remodeler and The Architect’s Newspaper.
Using paid media strategically
From native advertising on Houzz and Builder to display ads and email marketing, the agency applied its strategic media buying, planning and creative skill sets to continue to build awareness for Juno AI using paid media.
Tapping influencers
We engaged tech gurus and home decor influencers to tell the Juno AI story from different perspectives — a hot new tech product and a home aesthetics and ambiance story.
Results
With the assistance of Sweeney’s Publicity and Media Relations team, Atlantic Union Bank helped 10,000 companies achieve $1.7 billion in PPP loans, and solidified the bank and John Asbury as a leading resource/expert on the SBA PPP loan.
54M
Earned media impressions
776K
Paid media impressions
388K
Influencer impressions
146K
Social media impressions
80K
Video views
24K
Video views
4.5/5
Starts, GadgetFlow editor rating
