Truwomen
Brand Marketing
Situation
Truwomen protein bars are made from simple, healthy ingredients that are dairy-free, soy-free, gluten-free, non-GMO and free of sugar alcohols.
Imaginative flavors like Saltylicious Almond Love, Smother Fudger Peanut Butter and Daydreaming About Donuts evoke pure indulgence while delivering wholesome natural goodness.
Strategies
Brand messaging
We focused on Truwomen’s name, mission and truth: We power her. She powers the world.
Our Plant-Fueled bars and powders are crafted with women in mind – with ingredients you can feel good about and flavors you can get excited about. We promise to uplift women – moms, sisters, daughters – and help them keep moving all day, every day.
Video
We crafted a video that captures everyday women in everyday moments of their lives — reinforcing how Truwomen truly empowers women to do everything and anything they want to do.
Social footprint
We increased engagement of Truwomen’s social followers to build brand connection.
