Tiger Freaking Woods

Golf Schmolf. I am talking Tiger Woods. He is not simply the sport’s greatest player, he is the greatest player in sports.

Tiger Freaking Woods.

After nearly a year of being unable to watch a single golf tournament, Tiger finally returned to the game and I returned to the TV. And though his first two performances were something less than spectacular, I kept coming back. Because I knew. It was just a matter of time.

So great is his ability. So great is his passion. So great is his focus. It absolutely captures the imagination and shakes the awe out of everyone watching.

Tiger Freaking Woods. You don’t have to like him. You don’t even have to like golf. But you must admire the beauty of what this young man does time and time again. He is a role model for any human who wishes to make something of his or her life. The perfect combination of grit and determination, careful study and hard work. Practice and more practice. Focus and fire.

Tiger Freaking Woods. You don’t have to like him, but I do. Damn, I love Tiger. I love to see him grimace when he doesn’t achieve what he sets out to achieve. And I love to see him smile and fist-pump when he puts it all together.

If there is a better athlete – a more consistent, disciplined and accomplished athlete – please tell me who he or she is. In the meantime, I only have eyes for Tiger Freaking Woods.

Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.