And it’s not my fault. Mike Ullman’s new strategy is to make daily announcements about JCPenney until everyone finally surrenders and starts shopping at the retailer again. It’s insane, but it might just work.
Personally, I would be more comfortable watching Miley Cyrus host another awards show than hearing Ullman make another strategic announcement. It’s getting painful.
So here is a piece of unrequested advice, that I promise will really, really be my last thought on JCPenney: STOP THE F*CKING TINKERING! A new ad agency (or three of them) and a news release about improving sales trends (that are not really an improvement) and a new old logo (like a new old CEO) is not going to fix anything.
So just leave the company alone already. Or as my mom would say to 5-year-old Jimmy, “Quit picking at your scab or it will never heal.”