Okay, So I Lied. Blame JCPenney.

jcpenny_logo3Two days ago I posted what I promised would by my last commentary on the de-evolution of JCPenney.  But Ilied.

And it’s not my fault. Mike Ullman’s new strategy is to make daily announcements about JCPenney until everyone finally surrenders and starts shopping at the retailer again. It’s insane, but it might just work.

Personally, I would be more comfortable watching Miley Cyrus host another awards show than hearing Ullman make another strategic announcement. It’s getting painful.

So here is a piece of unrequested advice, that I promise will really, really be my last thought on JCPenney: STOP THE F*CKING TINKERING!  A new ad agency (or three of them) and a news release about improving sales trends (that are not really an improvement) and a new old logo (like a new old CEO) is not going to fix anything.

So just leave the company alone already. Or as my mom would say to 5-year-old Jimmy, “Quit picking at your scab or it will never heal.”


Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.