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A Marketing Initiative Worthy of Our Involvement
Jim Sweeney
Where’s the Balloon Boy When You Need Him?
Jim Sweeney
I Heart Burt’s Bees
Jennifer Manocchio
Establishing a Spokesperson as an Expert
Jim Sweeney
Sometimes You Just Need to Press the Flesh
Jim Sweeney
Seventh Generation & SC Johnson Come Clean with Ingredients
Jennifer Manocchio
Monitoring Media Coverage
Jim Sweeney
Kellogg’s Waffle Shortage Creates Opportunity for Competitors
Jennifer Manocchio
Comparing Email to Direct Mail
Jim Sweeney
The Wind of Change is Blowing. Well, Something Blows.
Jim Sweeney
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