News - Page 2 of 115 - Sweeney

Behind the Brand Evolution: A Q&A with Keith Humphrey, Creative Director at Sweeney

Victoria Kendrick

Sweeney emblem in process of being designed

More Than a Logo: Understanding the True Meaning of Brand

Keith Humphrey

lighting marketing storytelling

From Spec Sheets to Spotlight Stories: How Lighting Brands Can Market with Impact

Rachel Lowe

90s Christmas

Holiday promotions: too soon or just in time?

Rebecca Wrenn

The letters "AI" with a human hand a robot hand pointing at it.

The Problem with AI is Us.

Jim Sweeney

lighting brands differentiate

Why Some Lighting Brands Struggle to Stand Out (and How to Fix It)

Rachel Lowe

LinkedIn app

LinkedIn Training Is a Game-Changer for Thought Leaders

Rebecca Wrenn

social media favicons

If You Think Government Employees are Not Active on Social… Think Again.

Jim Sweeney

5 stars

Reputation Rx: How to Build (and Protect) Trust in a Post-Review World

Rachel Lowe