Memo to Ad Age: Tell Us Something We Don’t Know.

what-is-content-marketingI received two separate emails yesterday reporting on the “big news” about Michael Brenner.

Wait! You say you don’t know who that is? Well, you are not alone.  But Ad Age thinks anyone who works for a billion dollar company is ordained a genius. So, naturally, they want to tell us all about how this Marketing VP with SAP gave up his big job to join NewsCred.

I could hardly catch my breath. Then I read the story… and promptly fell asleep.

I mean seriously, someone needs to tell Michael Brenner that the the bus he just got onto left the station about five years ago.  I don’t know Michael Brenner, but he talks about content marketing as if it was a new idea that only he is aware of.

“The majority [of marketing leaders] think that content marketing might be a fad, or content marketing is something we’ve always done,” Mr. Brenner said in an interview. “I think it’s going to radically transform the way that we do marketing.”

Forget the fact that “content marketing” is nothing more than an idiom for “information” propagated by a bunch of inbound marketers looking to hoodwink the marketplace… that’s a topic for another day.

For now, I just want to send a big, fat thank you to Ad Age for bringing us this amazing news story. Maybe next week you can tell us about this Internet thing I’ve been hearing about… it sounds promising.

Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.