Marketing a Good Idea or Simply a Good Idea to Market?

The Super Bowl ended about a month ago, and the Housewares Show  ended on Tuesday, but the sentiment for Made in America products continues to grow.

Unfortunately, it appears to have nothing to do with protests against a communist government or a swell of nationalist pride or even a return to safer, higher quality products.

It’s about the money.

As reported in the Chicago Sun Times, “China’s labor is creeping up,” said John Armaly Jr., president of Armaly Brands, which makes Brillo Pads in Ohio. “Their middle class wants what you and I want. They want more money, and the Chinese government is going to raise wages.”

Maybe he’s right, maybe manufacturing will come back to America because it is more affordable or less complicated. Either way, it would be good to see a new manufacturing revolution take hold in the United States.  Not a return to what was, but a cleaner, smarter form of manufacturing.  Anything is possible… especially in America.

Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.