Blog Post Archives - Sweeney

Small Voices, Big Impact: Why Micro-Influencers Are Winning in 2025

Rachel Lowe

influencer creating a marketing video on her phone

The Three Rs of Influencer Marketing

Victoria Kendrick

How I (a Millennial) Got Influenced to Try Press-on Nails

Victoria Kendrick

the words, "AI?" written on a whiteboard

AI is a Lot of Things, But Intelligent is Not One of Them.

Jim Sweeney

photo of $100 bills

ATTENTION GOVERNMENT CONTRACT BIDDERS: The Federal Government is Actually Spending More in 2025 Than It Did Last Year

Jim Sweeney

Are Journalists Leaving X?

Victoria Kendrick

video marketing shoot

Why Video Marketing Is Essential for Healthcare Marketers & Where to Focus Your Efforts

Rachel Lowe

What’s Up with Open AI’s New Browser?

Victoria Kendrick

landscape of a city at dusk

What’s Working in City Marketing Right Now (and What’s Worth Trying Next)

Rachel Lowe

Summer 2025 marketing trends

What Marketers Should Be Watching in Summer and Fall 2025 (And What to Actually Do About It)

Rachel Lowe