Car Manufacturers Battle it Out in 2012 Online Super Bowl Ads

Car manufacturers are not waiting for the big game anymore to share their Super Bowl commercials. But being able to track the interest on YouTube is proving to be a game in and of its self.

So who is winning?  

Right now Volkswagen’s The Bark Side teaser is leading with 10.8 million views on YouTube. But keep in mind this was launched on January 18.

Volkswagen’s Beetle commercial The Dog Strikes Back falls short with only 1.1 million views. The video was posted on YouTube on January 30.

Honda’s CR-V commercial with Matthew Broderick is a big hit with 8.3 million views. It launched January 26 on YouTube.

Accura isn’t far behind with 7.4 million views for its NSX commercial featuring Jerry Seinfeld & Jay Leno, which was launched January 30.

The bottom line is while Volkswagen really made a big splash with its The Bark Side teaser, its actual commercial has fallen short on delivering something entertaining – although the dog is cute and the commercial did make me laugh.

The celebrity power is helping Honda and Accura move to the top. Given we still have 3 days until the big game, its highly likely Honda or Accura will win the battle.

Jennifer Manocchio


After starting her career with Edelman in Chicago, Jennifer joined Sweeney and quickly established herself as an exceptional industry innovator. In 2004, she opened Sweeney’s first full-service office outside of Cleveland and quickly rose through the ranks to become agency president. Jen leads by example and without fear. She has been critical to agency growth throughout the past decade and continues to lead the agency into the future.