Assistant Account Executive, Integrated Marketing + PR

Welcome to Sweeney. We are a one-of-a-kind full-service marketing agency that is infinitely passionate about our work, our clients, our team, our partners and our industry.

We have been walking the walk for 40 years — conducting insightful research, developing strategic marketing plans, implementing exceptionally innovative and creative campaigns and projects, achieving extraordinary results and retaining B2B, B2C and B2G clients who love what we do for their brands.

We never settle, and we’re always pushing forward — challenging ourselves, our clients and the status quo to deliver work that wins. Custom, strategic work is the name of our game.

This is a great opportunity for an early-career communicator who is eager to learn, grow and contribute to integrated campaigns that get results. You will play a hands-on role in supporting publicity, social media, content development and client reporting. We value collaboration, high standards and mutual respect, and we also value curiosity, initiative and a fearless approach to your work.

Job Description

The assistant account executive (AAE) is an entry-level position that reports directly to one or more assigned account leads and serves as the administrative and project management backbone of the account team, assisting with project development, implementation, results measurement and reporting for one or more clients under the guidance and supervision of the account leads. You will provide essential support in managing client accounts and ensuring client satisfaction as you begin to build a career in account management.

Responsibilities

• Conduct research on industries, markets, competitors, media/journalists, influencers and target audiences to support strategic planning and campaign development
• Support for publicity and media relations implementation, including: build and maintain media databases, research journalists, support development and distribution of press releases, pitches and media alerts, support development of opinion editorials and messaging and track media coverage results
• Create social media content calendars, draft copy and provide graphic suggestions
• Develop copy for marketing campaigns, including website pages, landing pages, advertising, presentation decks, brochures, blogs and more
• Incorporate client and account team directives and feedback into content
• Support account teams with client communications and project coordination
• Utilize AI and emerging marketing technologies to support content development, research, campaign execution and results tracking and analysis
• Coordinate with creative team on design projects
• Monitor effectiveness of campaigns and create monthly and quarterly reports for clients’ earned media, social media, website, email marketing and advertising
• Become immersed in clients’ industries, business goals and market challenges

Preferred Qualifications

• Strong general communications skills — routinely and effectively communicating with associates, clients and vendor partners in person, via email, video conferencing, email and digital project management platforms
• Strong writing, editing and proofreading skillset with the ability to adapt messaging for multiple industries, target audiences and communication channels
• Experience supporting publicity and media relations initiatives
• Experience managing social media accounts or creating social media content that drives engagement
• Excellent interpersonal communication skillset and ability to work effectively in teams
• Ability to manage multiple deadlines and adapt quickly to changing priorities

Basic Qualifications

• Bachelor’s degree in marketing, communications, public relations or a related field
• Some post-graduate experience preferred; internship and agency experience ideal
• Self-starter who takes ownership of assigned projects and follows through to completion
• Keen attention to detail
• Strong organizational and project management skills
• Proactive approach to problem-solving and achieving client objectives
• Ideally located in NC, OH or MD, but open to other locations; candidate needs to be willing to work EST hours

You’ll Love This Role if You:

• Thrive in a fast-paced agency environment, prioritizing multiple projects concurrently
• Love learning and growing
• Desire working in a team environment

Please submit resumes to jennifer@thinksweeney.com