Sweeney’s Takeaways From Winter Outdoor Retailer Show

Last week, team members Rachel Kaylor, Karsu Nalbantoglu, Kelly Stephens and Blair Wheeler set out for Salt Lake City, Utah to attend the 2017 Winter OR Show. There, they had the opportunity to drive client trade show marketing initiatives including booth set-up and product merchandizing, videography and photography, event management, media meetings, advertising and influencer meetings, as well as walk the floor for market insights.

OR Show also allowed the team to attend events and meet-ups with key contacts and co-workers to expand on opportunities beyond the show.