From rockets and satellites to GPS trackers and digital sensors, Sweeney delivers experience and expertise that spans the globe… and beyond. So, whether you’re a Government Agency or a Private Sector Business, we can support every aspect of your marketing and communications needs, from research, branding and strategic planning to project and campaign execution, and results measurement.
Simplifying and Marketing Complex Information
Every sector of the tech world possesses unique complexities and – for better or worse – relies on a specialized and often confusing lexicon, making it difficult for individuals without that knowledge to understand. Sweeney specializes in simplifying the complex and marketing engaging information to employees, media, influencers, investors, partners, customers and more.
Our Clients
Sweeney’s tech marketing experience began in 1986 and has continued to expand and evolve through multiple vertical industries. Our experience includes highly successful strategic and creative executions with the broadest range of organizations in the telecommunications, aerospace, satellite, IoT, cybersecurity and communication services industries.
Let’s Connect
A Multi-Disciplined Branding Approach
Our Technology Marketing Expertise includes innovative applications of all the critical skills and services you expect and need:
MARKET RESEARCH AND STRATEGIC PLANNING
primary/secondary research, persona development, journey mapping, strategy development, testing, optimization
branding
brand strategy, brand architecture, naming, messaging, identity development, design, brand marketing
CREATIVE AND DESIGN
campaigns and projects, graphic design, digital design, website design, social content, advertising, photography, video, animation, printed collateral, environmental design, signage, wayfinding
INTERNAL CULTURE AND COMMUNICATIONS
employee research, employee communications, culture-building events, print and video newsletters, presentations, training, meetings, road shows
THOUGHT LEADERSHIP
strategy, white papers, presentations, publicity and media relations, speaking engagements, awards submissions, podcasts, webinars, conferences, board memberships
PUBLIC RELATIONS
strategy, corporate communications, product marketing media database development, publicity, media relations, media tours, media events, feature stories, reporting
DIGITAL MARKETING
social media, email marketing, online advertising, SEO, lead generation, content marketing, mobile marketing
How Sweeney
Does Tech
Marketing
We know technology… aerospace, satellite networks, telecommunications, IoT, cybersecurity and more. But more important, we understand the unique marketing needs of government agencies and private businesses seeking to build brand awareness, connect with target audiences and build sales. It’s a unique environment that requires a special understanding and a special approach.
We understand the difference and possess the experience and ability to help you strategize and execute marketing campaigns that establish a clear and unique identity, simplify complex messages, create emotional connections, build awareness, build culture, achieve engagement, generate sales and deliver meaningful growth.
Case Study
The Problem
BAE Systems, Inc. is comprised of more than 13,000 employees in the U.S. alone, several hundred of whom serve the U.S. Department of Defense from the Holston Army Ammunition Plant in Holston, TN. As the facility approached its 80th anniversary, the company sought to celebrate the legacy of this facility, the community and the people who make it all run.
The Solution
Sweeney and BAE Systems orchestrated a yearlong celebration that spotlighted Holston’s true heroes – its workers and their families – through video, posters, digital stories and more. Employee engagement and satisfaction are at all-time highs.
Case Study
The Problem
As the agency of record for Acuity Brands and its more than 20 product brands in the smart lighting and building management space, Sweeney worked with the corporate marketing team to promote thought leadership, support new product launches, drive leads and help Acuity Brands make an impact with customers and investors.
The Solution
During the first year of a multi-year campaign that included print and digital advertising, publicity and media relations, social media, trade show marketing, speaking engagements and more, Sweeney achieved more than 430 million media impressions and increased web traffic by more than 50% while generating leads and growing sales across the portfolio.
Case Study
The Challenge
Enlighted, a Siemen’s company, provides the world’s most advanced smart building platform, launched two new sensor products designed to reduce the spread of COVID-19 and similar diseases in the workplace.
The Solution
Sweeney made an immediate shift to the company’s launch strategy, evolved its messaging and executed a fully integrated marketing campaign for the new products – social listening, earned media, podcasts, social media, awards, speaking opportunities – resulting in over 2 billion impressions.
Case Study
The Problem
Globalstar began more than 30 years ago as a pioneer in the Low Earth Orbit satellite space. However, the company has continuously evolved with new technologies, products and services, but its brand reputation has not kept up with the change.
The Solution
A brand refresh – including a new look, new positioning, new messaging – and aggressive marketing strategies, are repositioning Globalstar as a leader in the IoT space, changing the way satellite customers, government agencies, businesses, consumers and the media view and engage with Globalstar.