Sweeney Promotes Lang to Senior Account Executive

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WILMINGTON, NC – September 15, 2016 – Sweeney, a leading full-service agency, announces the promotion of Morgan Lang to senior account executive. In her new position, Lang will be responsible for managing the day-to-day marketing activities on the CORDURA® brand and Enlighted accounts, including tradeshow marketing, campaign implementation, publicity and media relations, social media and advertising.

“Morgan is an accomplished marketing professional with expertise in publicity and media relations, events and trade show marketing,” said Jennifer Manocchio, Sweeney president. “We are pleased to announce her advancement as a valuable asset to the agency and its clients.”

Lang joined Sweeney as an intern in January 2013 and was promoted to assistant account executive in May 2014. She subsequently was promoted to the position of account executive in June 2015. She has been responsible for supporting traditional, digital and social marketing, and public relations strategies and tactics for a wide range of clients, including: Acuity Brands, Inc., Jo-Ann Fabric and Craft Stores®, Big Lots, Inc., TECGEN® FR, Enlighted and CORDURA® brand accounts.

Lang is a graduate of the University of North Carolina Wilmington, where she earned dual bachelor’s degrees in communication studies and French. Lang currently resides in Wilmington, North Carolina. 

About Sweeney

 Established in 1986, Sweeney is a full-service agency with offices in Cleveland, OH (headquarters), Wilmington, NC and Denver, CO. Sweeney develops and executes a wide range of award-winning campaigns – branding, graphic design, advertising and media, publicity and media relations, social media, blogger relations, crisis communications, direct marketing, web development, search optimization, trade show marketing, product launch, events and more. For additional information, visit www.sweeneypr.com.

 

Rachel Lowe

Senior Account Director

Rachel is a seasoned marketing pro with expertise in both digital and traditional strategies. She has led campaigns and developed strategies for brands across B2C, B2B, and B2G, including Bruegger’s Bagels, The Container Store, JOANN Stores, Mr. Chicken, Enlighted, Conduent, and more. She holds certifications in HubSpot, Email Marketing, SEO/SEM, Google Ads, Google Analytics, and Sprout Social. Rachel has also served as VP of Communications on the PRSA Cleveland board and was honored with the PRSA Rising Star Award for her impact in the industry. An Ohio State University grad, she earned her bachelor’s in strategic communication with minors in fashion/retail studies and professional writing. She also holds an executive education certification in Digital Marketing Strategies: Data, Automation, AI & Analytics from Northwestern’s Kellogg School of Management.