The Industry’s Leading Marketer of

LED Lighting, Controls + Sensors

Whether you’re a manufacturer of smart lighting fixtures, LED bulbs, digital controls, lighting sensors or system components, Sweeney has the experience and connections you need to achieve marketing and sales success.

The Smart Lighting Marketer of Choice

Our marketing experience in the lighting industry includes two decades of strategic planning and executions with an amazing range of lighting industry organizations in the B2C and B2B sectors.

Let’s Connect

Lighting brands demand smart solutions.


Primary/secondary research, persona development, journey mapping, strategy development, testing, optimization


Brand strategy, brand architecture, naming, messaging, identity development, design, brand marketing

Creative and Design – Advertising, Website, Content

Campaigns and projects, graphic design, digital design, website design, social content, advertising, photography, video, animation, printed collateral, environmental design, signage, wayfinding

Internal Culture and Communications

Employee research, employee communications, culture-building events, print and video newsletters, presentations, training, meetings, road shows

Thought Leadership

Strategy, white papers, presentations, publicity and media relations, speaking engagements, awards submissions, podcasts, webinars, conferences, board memberships

Public Relations

Strategy, corporate communications, product marketing, media database development, publicity, media relations, media tours, media events, feature stories, reporting

Trade Show/Events Marketing

Show planning, booth design, media engagement, events, sponsorships, visitor engagement, audio-visual support, literature, promotional giveaways, speaking opportunities, awards

Digital Marketing

Social media, email marketing, online advertising, SEO, lead generation, content marketing, mobile marketing

Marketing Campaigns that Deliver Results

The marketing needs of every lighting manufacturer are special and unique. We use our deep experience and our established relationships in the lighting industry to design and execute marketing campaigns that are customized to your specific needs. And we deliver results.

We possess the expertise and imagination to help you strategize and execute campaigns that build awareness, build culture, achieve engagement, generate sales and deliver meaningful growth.

Case Study
The Challenge

When Lithonia Lighting – the industry leader in standard commercial and architectural lighting – launched its first volumetric LED system, it represented a dramatic shift and opportunity for the company to lead the marketplace into the smart lighting industry.

The Solution

Sweeney strategized and executed a yearlong brand and product launch campaign integrating advertising, publicity, trade show marketing, email marketing, social media and speaking opportunities. Beyond the 5 million trade media impressions and 50,000 website visits generated, Lithonia Lighting quickly became recognized as the “go to” expert in the lighting industry for commercial smart lighting.

Case Study
The Challenge

Juno® was entering the smart home tech market with an innovative family of smart downlights featuring speakers and Alexa built-in. It was the company’s first true tech product targeting consumers and home builders.

The Solution

Sweeney launched Juno AI Speaker Light at the Consumer Electronics Show in January and the International Builders Show in February with a comprehensive integrated marketing campaign that secured 54 million earned media impressions, 80,000+ video views, 1 million paid impressions, 24,000 website pageviews, 150,000 social media impressions and 350,000 influencer impressions.

Case Study
The Challenge

Enlighted, a Siemen’s company, provides the world’s most advanced smart building platform, launched two new sensor products designed to reduce the spread of COVID-19 and similar diseases in the workplace.

The Solution

Sweeney made an immediate shift to the company’s launch strategy, evolved its messaging and executed a fully integrated marketing campaign for the new products – social listening, earned media, podcasts, social media, awards, speaking opportunities – resulting in over 2 billion impressions.

Case Study
The Challenge

LSI Industries, a leading player in the lighting, controls and graphic solutions industries, planned the introduction of its newest integrated technology solution – SmartVision. The new business unit brought IoT and connectivity expertise to the retail marketplace. But the brand needed an identity and a portfolio of marketing and sales content to support brand building and sales.

The Solution

Sweeney created a SmartVision brand identity and campaign designed to capture the attention of the marketplace. Within three months, the new logo and messaging was unveiled through signage, video, brochures, a new website and promotional items at the National Association of Convenience Stores trade show in Las Vegas.

First of all I have to just say “wow”! This is an impressive plan from beginning to end. Very creative, very comprehensive. Love it.

Acuity Brands

Neil Egan,
Director, Communications

I want to say a huge thank you for everything you do for me and for Enlighted. Our social media program would be nothing without you. You are always so responsive, so on top of everything, have great ideas and so much more.


Ann Gargiulo,
Marketing Director

Thank you Sweeney for all your help. Do you mind if I hang on to your contact information for future stories? And pass it along to others at the network if they ask?


Kathryn Vasel,
CNN Business Reporter

Truly impressive! The consumer publicity from the launch of Juno AI at the Consumer Electronics Show drove a significant increase in website traffic and video views.

Juno Lighting

Terry Gamal El-Din,
Senior Marketing Manager

The emergency lighting feature articles you secured in six different trade magazines are awesome! I cannot tell you how pleased I am with all that you are doing.

Lithonia Lighting

Robin Martin,
Value Stream Manager

Thank you for your note and we are happy to provide the coverage of Acuity Brands. The word on the street at LFI was that Acuity is the big winner these days.

Edison Report

Randy Reid,

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