Whether you are a national park, a state office of travel and tourism, a regional improvement district, a local community center or a global manufacturer of outdoor products, Sweeney has the unique experience you need to reach your target audiences, build your brand, engage the marketplace and achieve growth.
We understand the outdoor space and work closely with public and private sector organizations to build desirable brands that the marketplace will notice and embrace.
Our Clients
Sweeney’s marketing experience, which began in 1986, includes highly successful strategic and creative executions with hundreds of public and private sector organizations in a wide range of outdoor sectors, including parks, playgrounds and recreation… environmental protection and conservation… lakes, beaches and waterways… community and cultural centers… forests… wildlife and animal protection… travel and tourism… and more.
Our government marketing experience includes strategic executions with dozens of organizations, including:
Let’s Connect
A Multi-Disciplined Branding Approach
Our Marketing Expertise includes all the critical skills and services you expect and need:
MARKET RESEARCH AND STRATEGIC PLANNING
primary/secondary research, persona development, journey mapping, strategy development, testing, optimization
branding
brand strategy, brand architecture, naming, messaging, identity development, design, brand marketing
CREATIVE AND DESIGN
campaigns and projects, graphic design, digital design, website design, social content, advertising, photography, video, animation, printed collateral, environmental design, signage, wayfinding
INTERNAL CULTURE AND COMMUNICATIONS
employee research, employee communications, culture-building events, print and video newsletters, presentations, training, meetings, road shows
THOUGHT LEADERSHIP
strategy, white papers, presentations, publicity and media relations, speaking engagements, awards submissions, podcasts, webinars, conferences, board memberships
PUBLIC RELATIONS
strategy, corporate communications, product marketing media database development, publicity, media relations, media tours, media events, feature stories, reporting
DIGITAL MARKETING
social media, email marketing, online advertising, SEO, lead generation, content marketing, mobile marketing
How Sweeney
Does Parks,
Recreation
and the
Great Outdoors.
We know marketing. But more important, we understand the unique marketing needs of government agencies and private companies dedicated to protecting, preserving and promoting the great outdoors. It’s a unique environment that requires a special understanding and a special approach.
We understand the difference and possess the experience and ability to help you strategize and execute marketing campaigns that establish an identity, create emotional connections, build awareness, build culture, achieve engagement, generate sales and deliver meaningful growth.
Case Study
The Problem
Gasco launched an industry innovation with the first and only refillable, returnable cylinder. EcoSmart offered the ability to dramatically impact the environment while also saving users both time and money. The new cylinder was an instant success. Unfortunately, despite an increase in sales, less than half of the cylinders were actually being returned for refilling.
The Solution
In order to change user behavior, Sweeney refreshed the EcoSmart brand, created new messaging and packaging, and launched an aggressive publicity and advertising campaign. One year later awareness, sales and cylinder returns skyrocketed – ultimately leading to the acquisition of Gasco by one of the nation’s leading distributors of industrial gases.
Case Study
The Problem
Land Savers United is a 27-year-old conservancy responsible for protecting nearly 200,000 acres of land in the Central, Southern and Blue Ridge regions of Virginia. To help support its primary mission, the non-profit sorely needed a Landowner’s Guide to effectively tell its story, explain Easements and build trust with landowners.
The Solution
Sweeney drafted and designed a 24-page digital and print brochure that thoughtfully conveys the Land Conservancy story and engages readers in the vital importance and high value of conserving land for future generations.
Case Study
The Problem
The Outdoor Power Equipment Institute (OPEI) is a 70-year-old trade association representing the interests of power equipment, small engine, battery power systems, and UTV, golf car, and personal transport vehicle manufacturers and suppliers. To help protect consumers from injuries, the OPEI sought to engage and educate consumers nationwide to “think safety” with power in their hands.
The Solution
Sweeney strategized and rolled out a multi-year integrated marketing campaign – influencer marketing, government relations, trade and consumer publicity and media relations, events and advertising – to build awareness and change behavior. The campaign secured signed proclamations from hundreds of governors, senators, congressmen officially declaring April “National Outdoor Power Equipment Month” and more than a billion media impressions resulting from TV, radio, magazine, newspaper and online coverage.
Case Study
The Problem
CORDURA,® a global leader in the development and sales of durable fabrics designed for outdoor gear and apparel, was well-known and highly desired by leading brands like Nike and Patagonia. However, consumer awareness for the CORDURA brand was almost nonexistent in the marketplace.
The Solution
Sweeney designed and launched an award winning integrated marketing campaign – trade show events, publicity and media relations, advertising, email marketing, content creation and sales support – to build consumer awareness and increase demand. The campaign realized 2 billion media impressions, 1.5 billion social media impressions and more than 1 million website page views.