Parks, Recreation, Travel & Leisure

Hire An Expert

Whether you are a national park, a state office of travel and tourism, a regional improvement district, a local community center or a global manufacturer of outdoor products, Sweeney has the unique experience you need to reach your target audiences, build your brand, engage the marketplace and achieve growth.

We understand the outdoor space and work closely with public and private sector organizations to build desirable brands that the marketplace will notice and embrace.

Our Clients

Sweeney’s marketing experience, which began in 1986, includes highly successful strategic and creative executions with hundreds of public and private sector organizations in a wide range of outdoor sectors, including parks, playgrounds and recreation… environmental protection and conservation… lakes, beaches and waterways… community and cultural centers… forests… wildlife and animal protection… travel and tourism… and more.

Our government marketing experience includes strategic executions with dozens of organizations, including:

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A Multi-Disciplined Branding Approach

Our Marketing Expertise includes all the critical skills and services you expect and need:


primary/secondary research, persona development, journey mapping, strategy development, testing, optimization


brand strategy, brand architecture, naming, messaging, identity development, design, brand marketing


campaigns and projects, graphic design, digital design, website design, social content, advertising, photography, video, animation, printed collateral, environmental design, signage, wayfinding


employee research, employee communications, culture-building events, print and video newsletters, presentations, training, meetings, road shows


strategy, white papers, presentations, publicity and media relations, speaking engagements, awards submissions, podcasts, webinars, conferences, board memberships


strategy, corporate communications, product marketing media database development, publicity, media relations, media tours, media events, feature stories, reporting


social media, email marketing, online advertising, SEO, lead generation, content marketing, mobile marketing

How Sweeney
Does Parks,
and the
Great Outdoors.

We know marketing. But more important, we understand the unique marketing needs of government agencies and private companies dedicated to protecting, preserving and promoting the great outdoors. It’s a unique environment that requires a special understanding and a special approach.

We understand the difference and possess the experience and ability to help you strategize and execute marketing campaigns that establish an identity, create emotional connections, build awareness, build culture, achieve engagement, generate sales and deliver meaningful growth.

Case Study
The Problem

Gasco launched an industry innovation with the first and only refillable, returnable cylinder. EcoSmart offered the ability to dramatically impact the environment while also saving users both time and money. The new cylinder was an instant success. Unfortunately, despite an increase in sales, less than half of the cylinders were actually being returned for refilling.

The Solution

In order to change user behavior, Sweeney refreshed the EcoSmart brand, created new messaging and packaging, and launched an aggressive publicity and advertising campaign. One year later awareness, sales and cylinder returns skyrocketed – ultimately leading to the acquisition of Gasco by one of the nation’s leading distributors of industrial gases.

Case Study
The Problem

Land Savers United is a 27-year-old conservancy responsible for protecting nearly 200,000 acres of land in the Central, Southern and Blue Ridge regions of Virginia. To help support its primary mission, the non-profit sorely needed a Landowner’s Guide to effectively tell its story, explain Easements and build trust with landowners.

The Solution

Sweeney drafted and designed a 24-page digital and print brochure that thoughtfully conveys the Land Conservancy story and engages readers in the vital importance and high value of conserving land for future generations.

Case Study
The Problem

The Outdoor Power Equipment Institute (OPEI) is a 70-year-old trade association representing the interests of power equipment, small engine, battery power systems, and UTV, golf car, and personal transport vehicle manufacturers and suppliers. To help protect consumers from injuries, the OPEI sought to engage and educate consumers nationwide to “think safety” with power in their hands.

The Solution

Sweeney strategized and rolled out a multi-year integrated marketing campaign – influencer marketing, government relations, trade and consumer publicity and media relations, events and advertising – to build awareness and change behavior. The campaign secured signed proclamations from hundreds of governors, senators, congressmen officially declaring April “National Outdoor Power Equipment Month” and more than a billion media impressions resulting from TV, radio, magazine, newspaper and online coverage.

Case Study
The Problem

CORDURA,® a global leader in the development and sales of durable fabrics designed for outdoor gear and apparel, was well-known and highly desired by leading brands like Nike and Patagonia. However, consumer awareness for the CORDURA brand was almost nonexistent in the marketplace.

The Solution

Sweeney designed and launched an award winning integrated marketing campaign – trade show events, publicity and media relations, advertising, email marketing, content creation and sales support – to build consumer awareness and increase demand. The campaign realized 2 billion media impressions, 1.5 billion social media impressions and more than 1 million website page views.

Team Sweeney, thank you so much! Really appreciate the long hours you all have been putting in to make this a successful launch. Thanks, everyone! It came out great!”


Peggy Stalhut,
Senior Director, Marketing

This new branding for ecosmart is amazing… I am so absolutely happy with this. I can’t wait to show the sales team and company president.


Ken Hanway,
Manager, Marketing

Sweeney did an excellent job of expanding our branding and marketing efforts to create and convey our important message to key audiences.


Linda Kimble,
Executive Director

I just want to thank Sweeney for cranking out amazing work. I know some of this stuff isn’t easy and super last minute, but you always do a fantastic job! I really appreciate your can-do attitude and willingness to creatively get things done. We couldn’t do this without your team.”


Mallory Faust,
Marketing Manager

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