Whether you’re a Government Agency marketing to the Private Sector or a Private Sector Business marketing to a Government Agency, Sweeney has the experience you need.
Our government marketing experience includes strategic executions with dozens of organizations, including:
Our government marketing expertise includes all the critical skills and services you expect and need:
MARKET RESEARCH AND STRATEGIC PLANNING
primary/secondary research, persona development, journey mapping, strategy development, testing, optimization
brand strategy, brand architecture, naming, messaging, identity development, design, brand marketing
CREATIVE AND DESIGN
campaigns and projects, graphic design, digital design, website design, social content, advertising, photography, video, animation, printed collateral, environmental design, signage, wayfinding
INTERNAL CULTURE AND COMMUNICATIONS
employee research, employee communications, culture-building events, print and video newsletters, presentations, training, meetings, road shows
strategy, white papers, presentations, publicity and media relations, speaking engagements, awards submissions, podcasts, webinars, conferences, board memberships
strategy, corporate communications, product marketing media database development, publicity, media relations, media tours, media events, feature stories, reporting
social media, email marketing, online advertising, SEO, lead generation, content marketing, mobile marketing
The marketing needs of government agencies are unique from organizations in the private sector. Rules, requirements, policies, procedures, processes, sensitivities – whether you’re marketing internally or externally, it’s a different environment that requires a special understanding and a special approach.
We understand the difference and possess the experience and ability to help you strategize and execute campaigns that build awareness, build culture, achieve engagement, generate sales and deliver meaningful growth.
BAE Systems, Inc. is comprised of more than 13,000 employees in the U.S. alone, several hundred of whom serve the U.S. Department of Defense from the Holston Army Ammunition Plant in Holston, TN. As the facility approached its 80th anniversary, the company sought to celebrate the legacy of this facility, the community and the people who make it all run.
Sweeney and BAE Systems orchestrated a yearlong celebration that spotlighted Holston’s true heroes – its workers and their families – through video, posters, digital stories and more. Employee engagement and satisfaction are at all-time highs.
Virginia529 is an independent state agency whose services expanded from making higher education more accessible and affordable for families and individuals, to also helping the public with disability savings and retirement savings. But brand awareness and credibility were low.
Sweeney’s thought leadership campaign established CEO Mary Morris as a leading financial investment expert through media and podcast coverage that reached hundreds of millions of state and national consumers.
CORDURA® is a leading innovator of high-durability fabrics for military and tactical markets in the government, but brand awareness was almost non-existent.
Sweeney deployed an integrated marketing campaign to secure 54 major media interviews that generated 5,800 placements resulting in 1.8 billion earned impressions… more than a quarter million website visits… and more than 2,200 sales leads.
Globalstar began more than 30 years ago as a pioneer in the Low Earth Orbit satellite space. However, the company has continuously evolved with new technologies, products and services, but its brand reputation has not kept up with the change.
A brand refresh – including a new look, new positioning, new messaging – and aggressive marketing strategies, are repositioning Globalstar as a leader in the IoT space, changing the way satellite customers, government agencies, businesses, consumers and the media view and engage with Globalstar.