Marketing to and for

Government Agencies

Hire An Expert

Government Clients

Whether you’re a Government Agency marketing to the Private Sector or a Private Sector Business marketing to a Government Agency, Sweeney has the experience you need.

Our government marketing experience includes strategic executions with dozens of organizations, including:

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Our government marketing expertise includes all the critical skills and services you expect and need:


primary/secondary research, persona development, journey mapping, strategy development, testing, optimization


brand strategy, brand architecture, naming, messaging, identity development, design, brand marketing


campaigns and projects, graphic design, digital design, website design, social content, advertising, photography, video, animation, printed collateral, environmental design, signage, wayfinding


employee research, employee communications, culture-building events, print and video newsletters, presentations, training, meetings, road shows


strategy, white papers, presentations, publicity and media relations, speaking engagements, awards submissions, podcasts, webinars, conferences, board memberships


strategy, corporate communications, product marketing media database development, publicity, media relations, media tours, media events, feature stories, reporting


social media, email marketing, online advertising, SEO, lead generation, content marketing, mobile marketing

How Sweeney
Does Government

The marketing needs of government agencies are unique from organizations in the private sector. Rules, requirements, policies, procedures, processes, sensitivities – whether you’re marketing internally or externally, it’s a different environment that requires a special understanding and a special approach.

We understand the difference and possess the experience and ability to help you strategize and execute campaigns that build awareness, build culture, achieve engagement, generate sales and deliver meaningful growth.

Case Study
The Problem

BAE Systems, Inc. is comprised of more than 13,000 employees in the U.S. alone, several hundred of whom serve the U.S. Department of Defense from the Holston Army Ammunition Plant in Holston, TN. As the facility approached its 80th anniversary, the company sought to celebrate the legacy of this facility, the community and the people who make it all run.

The Solution

Sweeney and BAE Systems orchestrated a yearlong celebration that spotlighted Holston’s true heroes – its workers and their families – through video, posters, digital stories and more. Employee engagement and satisfaction are at all-time highs.

Case Study
The Problem

Virginia529 is an independent state agency whose services expanded from making higher education more accessible and affordable for families and individuals, to also helping the public with disability savings and retirement savings. But brand awareness and credibility were low.

The Solution

Sweeney’s thought leadership campaign established CEO Mary Morris as a leading financial investment expert through media and podcast coverage that reached hundreds of millions of state and national consumers.

Case Study
The Problem

CORDURA® is a leading innovator of high-durability fabrics for military and tactical markets in the government, but brand awareness was almost non-existent.

The Solution

Sweeney deployed an integrated marketing campaign to secure 54 major media interviews that generated 5,800 placements resulting in 1.8 billion earned impressions… more than a quarter million website visits… and more than 2,200 sales leads.

Case Study
The Problem

Globalstar began more than 30 years ago as a pioneer in the Low Earth Orbit satellite space. However, the company has continuously evolved with new technologies, products and services, but its brand reputation has not kept up with the change.

The Solution

A brand refresh – including a new look, new positioning, new messaging – and aggressive marketing strategies, are repositioning Globalstar as a leader in the IoT space, changing the way satellite customers, government agencies, businesses, consumers and the media view and engage with Globalstar.

The Sweeney agency unlocks possibility. I feel our team acting differently after Sweeney’s support. We have a stronger strategic mindset. You all are an important part of our recent team successes.”

BAE Systems

Claire Powell,
Director of Communications

Team Sweeney, thank you so much! Really appreciate the long hours you all have been putting in to make this a successful launch. Thanks, everyone! It came out great!”


Peggy Stalhut,
Senior Director, Marketing

Good morning Sweeney Team! Thank you for walking us through the proposal, this looks great! We’re very excited to move forward with the Essential package.”


Devon Copeland,
Senior Communications Associate

I want to say a huge thank you for everything you do for me and for Enlighted. Our social media program would be nothing without you. You are always so responsive, so on top of everything, have great ideas and so much more.”


Ann Gargiulo,
Marketing Director

Thank you Sweeney for all your help. Do you mind if I hang on to your contact information for future stories? And pass it along to others at the network if they ask?”


Kathryn Vasel,
CNN Business Reporter

First of all I have to just say ‘wow’! This is an impressive plan from beginning to end. Very creative, very comprehensive. Love it.”

Acuity Brands

Neil Egan,
Director, Communications

I just want to thank Sweeney for cranking out amazing work. I know some of this stuff isn’t easy and super last minute, but you always do a fantastic job! I really appreciate your can-do attitude and willingness to creatively get things done. We couldn’t do this without your team.”


Mallory Faust,
Marketing Manager

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