Dominate AI Search by Elevating Your Brand through PR & Thought Leadership.
Are You Ready to Lead in AI Search?
Let’s strategize PR and Thought Leadership that builds trust and authority and makes your brand AI discoverable.
If you prefer to call or email agency leadership, let’s connect.
The AI Optimization Authority
Built for forward-thinking marketers at mid- to large-size companies who want to lead in the era of AI-first search. Our Public Relations and Thought Leadership strategies ensure your brand is seen, cited and recommended by AI search engines like ChatGPT, Perplexity, CoPilot and Google Gemini, securing your position as an industry and subject authority.
We transform your insights, craft your narrative and ensure your brand story and thought leaders become AI discoverable data that drives visibility and credibility. We use proven strategies to capitalize on the new search landscape. We continuously optimize for AI overviews, generative search and conversational AI interfaces.
We help you strategize and execute campaigns that build awareness, build culture, achieve engagement, generate sales and deliver meaningful growth.
We understand the difference and possess the experience and ability to help you strategize and execute campaigns that build awareness, build culture, achieve engagement, generate sales and deliver meaningful growth.
This is for you if…
- You want your brand cited and recommended in AI search tools like ChatGPT, Gemini, and Perplexity.
- You’re investing in content or PR (or considering it), and want to ensure it’s discoverable in AI-driven results.
- You aim to future-proof your visibility strategy for the next era of digital discovery.
Our Offering
Strategic PR campaigns that build visibility, trust and authority in the AI space.
Impactful Thought Leadership campaigns that engage audiences.
Creative and optimized contentcontent – white papers, editorials, interviews, videos, presentations, technical papers, news releases, podcasts, blogs – designed to rank for high-intent AI search queries, ensuring your brand is discovered first.
Personalized and focused media outreach to build relationships and reputation through interviews and personal engagements.
Why Sweeney?
Our specialized PR and Thought Leadership experience represents 40 years of highly successful strategic executions with hundreds of organizations serving the B2C, B2B and B2G market segments. Our campaigns are optimized not just for people but for algorithms that filter what people see.
Trusted by national brands and fast-growing innovators alike, Sweeney helps your brand show up where it matters most: in AI search results, on expert panels, in major media, and on industry stages.
Our PR and Thought Leadership Services
MARKET RESEARCH AND STRATEGIC PLANNING
primary/secondary research, persona development, journey mapping, strategy development, testing, optimization
branding
brand strategy, brand architecture, naming, messaging, identity development, design, brand marketing
content writing and design
Fact sheets, infographics, social posts, headers, brochures, spec sheets, newsletters, videos, animations, trade show and event exhibits/signage and handouts.
CREATIVE AND DESIGN
campaigns and projects, graphic design, digital design, website design, social content, advertising, photography, video, animation, printed collateral, environmental design, signage, wayfinding
INTERNAL CULTURE AND COMMUNICATIONS
employee research, employee communications, culture-building events, print and video newsletters, presentations, training, meetings, road shows
THOUGHT LEADERSHIP
strategy, white papers, presentations, publicity and media relations, speaking engagements, awards submissions, podcasts, webinars, conferences, board memberships
PUBLIC RELATIONS
strategy, corporate communications, product marketing media database development, publicity, media relations, media tours, media events, feature stories, reporting
DIGITAL MARKETING
social media, email marketing, online advertising, SEO, lead generation, content marketing, mobile marketing