Supporting business and government – federal, state, local and education – since 1986.
Whether you’re a Government Agency marketing to your constituents… or a Private Business marketing to Government Agencies, Sweeney has the proven experience you need.
We listen – to your challenges and your goals – then apply our marketing expertise to effectively and efficiently achieve maximum success. Marketing research, strategy development, branding, thought leadership, market awareness, audience engagement, lead generation… whatever you need, Sweeney has you covered.
Government Clients
Our dedicated government marketing practice is not only SAM-registered to handle the full-range of marketing-related NAICS codes, it is fully experienced managing strategic executions for a complete range of government and business organizations, including:
Sweeney is a full-service government marketing agency with deep expertise in strategizing the most effective and efficient approach to achieving your priority goals. We deliver access to all the critical skills and services you expect and need:
MARKET RESEARCH AND STRATEGIC PLANNING
primary/secondary research, persona development, journey mapping, strategy development, testing, optimization
branding
brand strategy, brand architecture, naming, messaging, identity development, design, brand marketing
content writing and design
Fact sheets, infographics, social posts, headers, brochures, spec sheets, newsletters, videos, animations, trade show and event exhibits/signage and handouts.
CREATIVE AND DESIGN
campaigns and projects, graphic design, digital design, website design, social content, advertising, photography, video, animation, printed collateral, environmental design, signage, wayfinding
INTERNAL CULTURE AND COMMUNICATIONS
employee research, employee communications, culture-building events, print and video newsletters, presentations, training, meetings, road shows
THOUGHT LEADERSHIP
strategy, white papers, presentations, publicity and media relations, speaking engagements, awards submissions, podcasts, webinars, conferences, board memberships
PUBLIC RELATIONS
strategy, corporate communications, product marketing media database development, publicity, media relations, media tours, media events, feature stories, reporting
DIGITAL MARKETING
social media, email marketing, online advertising, SEO, lead generation, content marketing, mobile marketing
How Sweeney
Does Government
The marketing needs of government agencies – Fed and SLED – are unique from organizations in the private sector. Rules, requirements, policies, procedures, processes, sensitivities – whether you’re marketing internally or externally, it’s a different environment that requires a special understanding and a special approach.
We understand the difference and possess the experience and ability to help you strategize and execute campaigns that build awareness, build culture, achieve engagement, generate sales and deliver meaningful growth.
Case Study
The Problem
BAE Systems, Inc. is comprised of more than 13,000 employees in the U.S. alone, several hundred of whom serve the U.S. Department of Defense from the Holston Army Ammunition Plant in Holston, TN. As the facility approached its 80th anniversary, the company sought to celebrate the legacy of this facility, the community and the people who make it all run.
The Solution
Sweeney and BAE Systems orchestrated a yearlong celebration that spotlighted Holston’s true heroes – its workers and their families – through video, posters, digital stories and more. Employee engagement and satisfaction are at all-time highs.
Case Study
The Problem
Virginia529 is an independent state agency whose services expanded from making higher education more accessible and affordable for families and individuals, to also helping the public with disability savings and retirement savings. But brand awareness and credibility were low.
The Solution
Sweeney’s thought leadership campaign established CEO Mary Morris as a leading financial investment expert through media and podcast coverage that reached hundreds of millions of state and national consumers.
Case Study
The Problem
Talend, a global leader in data integration and management needed support to build awareness in three key vertical markets – federal government, state and local government, and higher education.
The Solution
Sweeney conducted research to confirm brand awareness and perception in the marketplace and used insights to develop new brand messaging. The agency subsequently developed a strategic marketing plan to achieve brand awareness and sales growth goals. Finally, the agency designed and developed key vertical landing pages to support inbound marketing initiatives.
Case Study
The Problem
Four Inc. a member of the IBM ecosystem, was tasked with marketing the IBM Maximo solution to three key audiences: airport authorities, port authorities and transportation department sin New Jersey, Virginia and Maryland. The company had less than two months to establish awareness and secure a minimum of two viable leads for long-term nurturing.
The Solution
Sweeney launched a campaign integrating email, LinkedIn advertising, programmatic display, paid search (Google and Bing), organic social and telemarketing. In less than 60 days, the campaign not only hit is goal of delivering two high-value leads, but established multiple additional contacts for ongoing outreach.