Adobe MAX Vlog

Last week, the agency’s creative team – Rebecca Wrenn (Art Director), Karsu Nalbantoglu (Videographer + Photographer) and Courtney Klesta (Graphic Designer) attended Adobe MAX 2016 in San Diego. The creativity conference was a whirlwind! Check out all they learned. If you’re interested in viewing MAX 2016 sessions, check out MAX online.

There was quite a bit of technology showcased at Adobe MAX 2016. Which one do you want to try out next and why?

RW  It’s so hard to pick just one but I’m most interested in trying out Adobe Spark. Adobe Spark is family of desktop and mobile apps that allow you to easily create social media graphics, web stories and animated videos on the go. You can create and resize graphics optimized for viewing on different platforms and share instantly via the apps. Spark projects automatically sync between computers and IOS devices too, to help improve workflow.

KN There was a lot of amazing technology that was showcased at MAX, but out of everything we saw the one that seemed most useful for me was a mobile software called Adobe Capture. Basically what this does is take the color schemes from any picture you take – say you photograph a sunset and you love the colors that melt into each other within your picture – now you can apply those colors directly to your video project when color correcting. It’s a great way to be efficient when you are trying to match color themes and patterns within a video to colors that you visualize in your everyday world. Not to mention it is a wonderful tool to always keep you searching within the environment around you for new colors that can inspire your work even when you’re not in the workplace. 

CK I am the most excited to try out Project Felix. Project Felix allows users to create photo-realistic 3D imagery that is easily composited into 2D images. It allows graphic designers with little 3D modeling knowledge to recreate product shots, scenes and abstract visualizations. As someone with limited 3D modeling experience, I think this software will provide an excellent opportunity to begin learning more about 3D modeling and subsequent compositing. It will also provide more creative freedom because 3D models are not limited to the same constraints that 2D images are.

Who was your favorite speaker and why?

RW Janet Echelman. Janet is a sculptor and artist who creates living, breathing art that responds to nature. She uses raw materials (like fishing net) along with cutting-edge technology to create permanent sculptures that become a focal point for populated environments all over the world. Her work is fluid like a jellyfish – there’s something simple and breathtaking about it. She talked about the importance of creating experiences for people, not just something beautiful to glance at. She also talked about collaboration and working together as a team to create something outstanding.

KN My favorite speaker was a Lynsey Addario – an American war photographer/journalist who risked her life to photograph and tell the stories of people living in the Middle east during war times. Her story was extremely powerful and eyeopening to the lengths that creativity and commitment can showcase. I believe that the power of photography is so impactful in informing the world and communicating ideas that can’t be expressed with words; Addario’s photographs are evidence of this. Her passion for her work – no matter how dangerous – was contagious and truly breathtaking. It was a remarkable presentation. 

CK My favorite speaker at Adobe MAX was also Lynsey Addario, an American photojournalist known for capturing conflicts in places such as Afghanistan, Iraq, Libya and Lebanon. Her work regularly appears in The New York Times, National Geographic and Time Magazine. Her portrayal of war and revolution in the Middle East helps to keep the rest of the world informed of the grave injustices that victims of war face. I found Lynsey’s perseverance and passion about her work to be inspiring. Her work also reminds us just how important creative work can be to society.

Who or what did you find was most inspiring?

RW We have all of this technology at our finger tips, and it keeps evolving, making our jobs more efficient and helping us create better, more innovative work. But the common thread among all of the sessions was  an emphasis on the fundamentals. What’s the story and how does it relate to the human experience? The basics of storytelling are so important. I was an English major in college, and Adobe MAX helped me rediscover an appreciation for storytelling and how we can incorporate that in everything we do for our clients.

KN I think the overall fusion of the creative community was the most inspiring aspect of Adobe Max to me. Having creatives with different backgrounds from all around the world come together to learn from each other, gather insight from new ideas, designs and inventions was rejuvenating. Being able to see such creative people in one area and listen to their success stories of how they’ve made great campaigns, designs, videos, etc. was very insightful and motivating. 

CK The general atmosphere of the convention was what I found to be the most inspiring. Everyone there was so passionate about their work and ravenous to learn more. I was also inspired by just how vast the creative industry is and the energy of creative people. It was a common theme through sessions and general conversations that blending is the key to modern design innovation. Blending disciplines (photography and 3D modeling or videography and web design for example) is a great way to mix things up and achieve something new and exciting. 

In one word, describe your experience at Adobe MAX?

RW Colorful.

KN Captivating.

CK Vivacious.

Rebecca Wrenn

Director of Client Services and Operations

Rebecca joined Sweeney in 2014 as an account executive and subsequently shifted roles in 2016 to support the agency leadership team in successfully establishing a highly effective, full-service creative capability, including branding, design, and video production services. In 2020, she pivoted once again to take on a senior account leadership role while simultaneously leading agency operations. With nearly a decade of strategic marketing, communications and creative experience, Rebecca currently directs several agency account teams, while also managing critical aspects of agency’s operations. Her deep knowledge of the account management process and her high creative aptitude are an exceptional benefit to the agency and its clients.